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West Oaks Mall

Bringing The Malls Back

Stock Daily Dish

Customers and stores are fleeing Orlando‘s once-thriving malls. Can anything bring them back?

West Oaks Mall

One strategy for underperforming malls has been to bolster the failing retail concepts with offices, medical centers, gyms and apartments.

West Oaks Mall in Ocoee, which was bought in 2013 by Las Vegas-based Moonbeam Capital Investments, has brought in call centers to replace failed department stores.

An Orange County Tax Collector’s office has opened as well.

“Clearly retail is a dying strategy, and there is a dying market for tenants,” Moonbeam CEO Steven Maksin said. “We had to come up with a viable strategy.”

The tax collector’s office is expected to bring in 1,000 to 2,000 customers a day that might visit the mall’s remaining stores, which include national brands such as JCPenney's and local shops such as African-centric clothing and decor seller Evelyn’s Creations.


And with the 1,000 employees at the two call centers, the mall is now looking to add new food court restaurants that can feed workers quickly during lunch breaks.