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Greeley Mall ropes At Home for new anchor store

Greeley Mall ropes At Home for new anchor store

By: Bridgett Weaver

Greeley Tribune.

April 17, 2015

Greeley Mall officials made claims in February that they were working to revitalize the mall and add a new anchor store. Just a couple months later, they’re coming through on their promises.

Officials from the national brand At Home, a home decor superstore, confirmed Friday that they will become a new mall anchor and take over the 95,000-square-foot anchor at the east end of the Greeley Mall that for years housed Dillard’s.

With a targeted open date in August, construction already has begun for the At Home space.

“We do operate a very flexible real estate model, so when second generation sites like this come available, we can move quickly,” said Stacey Sullivan, director of public relations and corporate communications for At Home.

Sullivan said At Home officials have had their eyes on the site in the Greeley Mall for a few specific reasons.

“This particular site was of great interest to us due to the strong co-tenancy in the mall and the adjacency to a major arterial road,” she said. The company plans to hire 25 full- and part-time employees to staff the store.

The big box retailer is not very well-known in Colorado with only two stores in the state — in Broomfield and Colorado Springs.

“We are a big box specialty retailer for specialty home décor products,” Sullivan said. “Everything for every room of your home, both inside and out.”

She said they offer products for all styles and an everyday low pricing model, as well as many options.

“Typical big box stores carry 60 rugs, we carry 600,” Sullivan said. “We pride ourselves on our assortment.”

The massive anchor space has been empty since 2008, when Dillard’s left.

Moonbeam Capital Investments bought the mall in 2012 with the promise of change and rehabilitation.

The Greeley Mall has a storied past, and many who remember it in its prime have questioned if it can make the comeback it hopes. But a new anchor is a promising start. The mall was renovated in 2004.

In a February interview, Shawl Pryor, senior vice president of real estate for Moonbeam, said its management team has been making changes to help existing stores’ profits and to draw in new ones.

Because of lifestyle centers such Centerplace on U.S. 34, people are looking for more than just shopping at the mall.

“A lot of restaurants are becoming part of the mall because people don’t just want to shop,” he said. “They want to find a restaurant to eat or some type of entertainment.”

Moonbeam is recruiting restaurants and entertainment as well as other attractions to the mall. Filling this anchor store is a huge step in revitalization efforts.

Greeley Chamber of Commerce President Sarah MacQuiddy said she is very happy to see this space filled.

“I think having one of the anchor stores at the mall filled with At Home is a great addition to the Greeley retail market,” she said. “It will be creating jobs. And it will help with a little revitalization at the mall so all together it’s a win-win for the community.”

MacQuiddy said she thinks this is an economic driver in Greeley.

“I think just generally it’s a great addition and to have the mall really starting to blossom again is something we’ve all wanted for a long time.”

Bridgett Weaver covers business and agriculture in Weld County. To contact her emailbweaver@greeleytribune.com or follow her on Twitter at @cityofbridgetts.

 

Weaver, B. (2015, April 15).  Greeley Mall ropes At Home for a new anchor, Greeley Tribune. http://www.greeleytribune.com/news/ticker/15949052-113/greeley-mall-ropes-at-home-for-new-anchor